Brand management strategies : luxury and mass markets

" Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding...

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Bibliographic Details
Main Author D'Arienzo, William (Author)
Format Book
LanguageEnglish
Published New York ; London ; Oxford ; New Delhi ; Sydney : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016
Subjects
obchodní značky
řízení značky
řízení vztahů se zákazníky
marketing
brand name products
brand management
customer relationship management
příručky
handbooks and manuals
ISBN9781501306679
978-1-5013-1841-2
978-1-5013-0668-6
Physical Descriptionxv, 368 stran : ilustrace ; 24 cm + 1 příloha (online access code)

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information + 1 příloha(online access code) Location Study room - 3rd floor Call Number 005/D'ARIENZO,W.

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