Building a storybrand : clarify your message so customers will listen

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media."

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Bibliographic Details
Main Author Miller, Donald, 1971- (Author)
Format Book
LanguageEnglish
Published [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Subjects
obchodní značky
řízení značky
reklama a propagace
marketing
produktový management
řízení vztahů se zákazníky
brand name products
brand management
advertising
product management
customer relationship management
populárně-naučné publikace
popular works
ISBN9780718033323
978-1-4002-0183-9
Physical Descriptionx, 228 stran : ilustrace ; 22 cm

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/MILLER,D.
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 339.138/MILLER,D.

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