Building a storybrand : clarify your message so customers will listen

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media."

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Bibliographic Details
Main Author: Miller, Donald, 1971- (Author)
Format: Book
Language: English
Published: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Subjects:
obchodní značky
řízení značky
reklama a propagace
marketing
produktový management
řízení vztahů se zákazníky
brand name products
brand management
advertising
product management
customer relationship management
populárně-naučné publikace
popular works
ISBN: 9780718033323
978-1-4002-0183-9
Physical Description: x, 228 stran : ilustrace ; 22 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 339.138/MILLER,D.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/MILLER,D.

Status Description Location Call Number
Long term loan - Due : 31.12.2028 FaME 339.138/MILLER,D.
In house loan Study room - 3rd floor 339.138/MILLER,D.

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