Building a storybrand : clarify your message so customers will listen

• Main Author: Miller, Donald, 1971- (Author)
• Format: Book
• Language: English
• Published: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
• Subjects: obchodní značky; řízení značky; reklama a propagace; marketing; produktový management; řízení vztahů se zákazníky; brand name products; brand management; advertising; product management; customer relationship management; populárně-naučné publikace; popular works
• ISBN: 9780718033323; 978-1-4002-0183-9
• Physical Description: x, 228 stran : ilustrace ; 22 cm

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media."