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Ambient advertising :
Ambient advertising : an intrusion of consumers' private sphere?
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Bibliographic Details
Main Author:
Storch, Bastian
(Author)
Corporate Author:
Queensland University of Technology
Format:
Book
Language:
English
Published:
[München] :
GRIN Verlag,
c2008
Subjects:
reklama a propagace
reklamní kampaně
psychologie reklamy
advertising
advertising campaigns
psychology of advertising
případové studie
case studies
ISBN:
9783640175062
Physical Description:
15 s. : il. ; 30 cm
Cover
Table of contents
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