Ambient advertising : an intrusion of consumers' private sphere?

• Main Author: Storch, Bastian (Author)
• Corporate Author: Queensland University of Technology
• Format: Book
• Language: English
• Published: [München] : GRIN Verlag, c2008
• Subjects: reklama a propagace; reklamní kampaně; psychologie reklamy; advertising; advertising campaigns; psychology of advertising; případové studie; case studies
• ISBN: 9783640175062
• Physical Description: 15 s. : il. ; 30 cm
• Item Description: Nad názvem: AMN 421 Contemporary issues in advertising, issues paper; "Queensland University of Technology, submission date: 04 June 2008"--Tit.s.