Ambient advertising : an intrusion of consumers' private sphere?

Saved in:
Bibliographic Details
Main Author Storch, Bastian (Author)
Corporate Author Queensland University of Technology
Format Book
LanguageEnglish
Published [München] : GRIN Verlag, c2008
Subjects
reklama a propagace
reklamní kampaně
psychologie reklamy
advertising
advertising campaigns
psychology of advertising
případové studie
case studies
ISBN9783640175062
Physical Description15 s. : il. ; 30 cm

Cover

More Information
Item Description:Nad názvem: AMN 421 Contemporary issues in advertising, issues paper
"Queensland University of Technology, submission date: 04 June 2008"--Tit.s.
Bibliography:Obsahuje bibliografii
ISBN:9783640175062
Physical Description:15 s. : il. ; 30 cm

Similar Items