The fundamentals of creative advertising

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Bibliographic Details
Main Authors: Burtenshaw, Ken (Author), Mahon, Nick (Author), Barfoot, Caroline (Author)
Format: Book
Language: English
Published: Lausanne ; AVA Academia, c2006
Subjects:
reklama a propagace
reklamní kampaně
reklamní média
advertising
advertising campaigns
advertising media
ISBN: 9782940373185
2-940373-18-3
Physical Description: 176 s. : barev. il. ; 23 cm

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Table of contents

ikona NpovdaGlossary of Terms
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