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Ambient advertising : an intrusion of consumers' private sphere?

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Bibliographic Details
Main Author:	Storch, Bastian (Author)
Corporate Author:	Queensland University of Technology
Format:	Book
Language:	English
Published:	[München] : GRIN Verlag, c2008
Subjects:	reklama a propagace reklamní kampaně psychologie reklamy advertising advertising campaigns psychology of advertising případové studie case studies
ISBN:	9783640175062
Physical Description:	15 s. : il. ; 30 cm


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245	1	0	\|a Ambient advertising : \|b an intrusion of consumers' private sphere? / \|c Bastian Storch
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260			\|a [München] : \|b GRIN Verlag, \|c c2008
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500			\|a Nad názvem: AMN 421 Contemporary issues in advertising, issues paper
500			\|a "Queensland University of Technology, submission date: 04 June 2008"--Tit.s.
504			\|a Obsahuje bibliografii
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