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Co je branding?
Co je branding?
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Bibliographic Details
Main Author:
Healey, Matthew
(Author)
Format:
Book
Language:
Czech
Published:
V Praze :
Slovart,
2008
Subjects:
řízení značky
obchodní značky
marketingová komunikace
reklama a propagace
brand management
brand name products
communication in marketing
advertising
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN:
9788073911676
Physical Description:
256 s. : il. (převážně barev.), portréty ; 23 cm
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Table of contents
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