Co je branding?

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Bibliographic Details
Main Author	Healey, Matthew (Author)
Format	Book
Language	Czech
Published	V Praze : Slovart, 2008
Subjects	řízení značky obchodní značky marketingová komunikace reklama a propagace brand management brand name products communication in marketing advertising příručky případové studie handbooks, manuals, etc case studies
ISBN	9788073911676
Physical Description	256 s. : il. (převážně barev.), portréty ; 23 cm

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