Advertising & integrated brand promotion

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Bibliographic Details
Main Authors: Scheinbaum, Angeline Close (Author), O'Guinn, Thomas C. (Author), Semenik, Richard J., 1948- (Author)
Format: Book
Language: English
Published: Australia ; Brazil ; Canada ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, [2023]
Edition: Ninth edition
Subjects:
reklama a propagace
obchodní značky
řízení značky
advertising
brand name products
brand management
kolektivní monografie
collective monographs
ISBN: 978-0-357-72140-7
Physical Description: xxii, 452 stran : ilustrace ; 30 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/SCHEINBAUM,A.C.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/SCHEINBAUM,A.C.

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