Advertising & integrated brand promotion

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Bibliographic Details
Main Authors	Scheinbaum, Angeline Close (Author), O'Guinn, Thomas C. (Author), Semenik, Richard J., 1948- (Author)
Format	Book
Language	English
Published	Australia ; Brazil ; Canada ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, [2023]
Edition	Ninth edition
Subjects	reklama a propagace obchodní značky řízení značky advertising brand name products brand management kolektivní monografie collective monographs
ISBN	978-0-357-72140-7
Physical Description	xxii, 452 stran : ilustrace ; 30 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/SCHEINBAUM,A.C.