Holdings: What is branding?

What is branding?

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Bibliographic Details
Main Author:	Healey, Matthew (Author)
Format:	Book
Language:	English
Published:	Mies, Switzerland ; Hove : RotoVision, 2008
Series:	Essential design handbooks
Subjects:	řízení značky obchodní značky marketingová komunikace reklama a propagace brand management brand name products communication in marketing advertising příručky případové studie handbooks, manuals, etc case studies
ISBN:	9782940361458 2-940361-45-2
Physical Description:	256 s. : il. (převážně barev.), portréty ; 23 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FMK	Call Number	005/HEALEY,M.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028 Recall This		FMK	005/HEALEY,M.