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Dynamics of international adve...
Dynamics of international advertising : theoretical and practical perspectives
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Bibliographic Details
Main Author:
Mueller, Barbara 1958-
(Author)
Format:
Book
Language:
English
Published:
New York :
P. Lang,
c2004
Subjects:
reklama a propagace
mezinárodní marketing
mezinárodní obchod
reklamní média
ISBN:
0820463604
Physical Description:
x, 342 p. : ill. ; 26 cm
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