Dynamics of international advertising : theoretical and practical perspectives

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Bibliographic Details
Main Author Mueller, Barbara 1958- (Author)
Format Book
LanguageEnglish
Published New York : P. Lang, c2004
Subjects
reklama a propagace
mezinárodní marketing
mezinárodní obchod
reklamní média
Online AccessTable of contents
ISBN0820463604
Physical Descriptionx, 342 p. : ill. ; 26 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0820463604
Physical Description:x, 342 p. : ill. ; 26 cm

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