Dynamics of international advertising : theoretical and practical perspectives

• Main Author: Mueller, Barbara 1958- (Author)
• Format: Book
• Language: English
• Published: New York : P. Lang, c2004
• Subjects: reklama a propagace; mezinárodní marketing; mezinárodní obchod; reklamní média
• ISBN: 0820463604
• Physical Description: x, 342 p. : ill. ; 26 cm