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|x Reklama. Public relations. Média
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|a Mueller, Barbara
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|4 aut
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|a Dynamics of international advertising :
|b theoretical and practical perspectives /
|c Barbara Mueller
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|a New York :
|b P. Lang,
|c c2004
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| 300 |
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|a x, 342 p. :
|b ill. ;
|c 26 cm
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|a Obsahuje bibliografii a rejstřík
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|a reklama a propagace
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|2 czenas
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| 650 |
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|a mezinárodní marketing
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|a mezinárodní obchod
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| 650 |
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|a reklamní média
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|2 czenas
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| 856 |
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|3 Table of contents
|u http://www.loc.gov/catdir/toc/ecip0412/2003027817.html
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