Dynamics of international advertising : theoretical and practical perspectives

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Bibliographic Details
Main Author	Mueller, Barbara 1958- (Author)
Format	Book
Language	English
Published	New York : P. Lang, c2004
Subjects	reklama a propagace mezinárodní marketing mezinárodní obchod reklamní média
Online Access	Table of contents
ISBN	0820463604
Physical Description	x, 342 p. : ill. ; 26 cm

Online Access

Table of contents

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/MUELLER,B.
Status 30 days	More Information	Location Open access collection	Call Number 659/MUELLER,B.