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Warnaby, Gary
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PLACE MARKETING AND TEMPORALITY
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Warnaby, Gary
Year of Publication
2024
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Rethinking place branding : comprehensive brand development for cities and regions
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Kavaratzis, Mihalis
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2015
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Related Subjects
City promotion
Place marketing
brand management
brand name products
destination marketing
marketing
marketing destinací
marketing management
marketingový management
obchodní značky
regional marketing
teritoriální marketing
řízení značky
