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Wanninayake, W. M. C. Bandara
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Consumer ethnocentrism as a strategic tool for developing domestic brand equity in developing countries = Spotřebitelský etnocentrismus jako strategický nástroj pro rozvoj hodnoty...
by
Wanninayake, W. M. C. Bandara
Year of Publication
2014
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Consumer ethnocentrism as a strategic tool for developing domestic brand equity in developing countries doctoral thesis = Spotřebitelský etnocentrismus jako strategický nástroj pro...
by
Wanninayake, W. M. C. Bandara
Year of Publication
2013
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Consumer behaviour and branding : building domestic brands in developing countries
by
Wanninayake, W. M. C. Bandara
,
Chovancová, Miloslava, 1952-
Year of Publication
2013
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Related Subjects
brand name products
consumer behavior
obchodní značky
spotřebitelské chování
ethnocentrism
etnocentrismus
brand management
řízení značky
