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Ries, Laura
Laura Ries
Laura Ries
is a co-founder, with her father
Al Ries
, of ''Ries & Ries'', an advertising/marketing strategy consultancy firm. She has also written several books in the field of
Marketing
.
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The 22 immutable laws of branding : how to build a product or service into a world-class brand
by
Ries, Al
,
Ries, Laura
Year of Publication
1998
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Related Subjects
brand management
brand name products
obchodní značky
řízení značky
