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Neumeier, Marty
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The brand gap : jak překlenout propast mezi obchodní strategií a designem
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Neumeier, Marty
Year of Publication
2008
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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
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Neumeier, Marty
Year of Publication
2006
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The brand flip : why customers now run companies and how to profit from it : a whiteboard overview
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Neumeier, Marty
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2016
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Related Subjects
brand name products
obchodní značky
brand management
communication in marketing
marketingová komunikace
řízení značky
for-profit firms
product management
produktový management
ziskové organizace
