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1
Brand management an introduction through storytelling
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2
Introduction to advertising : understanding and managing the advertising process
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3
Digital consumer management : understanding and managing consumer engagement in the digital environment
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4
Marketing in healthcare-related industries
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5
Emotional appeals in advertising banking services
Year of Publication 2018
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6
Management and information technology in the digital era : challenges and perspectives
Year of Publication 2022
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Business & Economics
Marketing
Advertising
Banks and banking
Data processing
General
Health economics
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Healthcare
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customer experience management
digital transformation
digitální transformace
internetový marketing
management
marketing
prodej
reklama a propagace
selling
storytelling