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1
Brand management an introduction through storytelling
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2
Introduction to advertising : understanding and managing the advertising process
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Digital consumer management : understanding and managing consumer engagement in the digital environment
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4
Emotional appeals in advertising banking services
Year of Publication 2018
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5
Management and information technology in the digital era : challenges and perspectives
Year of Publication 2022
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Related Subjects
Advertising
Banks and banking
Data processing
Industrial management
Information technology
Internet marketing
Management
advertising
brand management
customer experience management
digital transformation
digitální transformace
internetový marketing
management
marketing
prodej
reklama a propagace
selling
storytelling
vyprávění
řízení značky
řízení zákaznické zkušenosti