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Mawer, Charlie
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The TV brand builders : how to win audiences and influence viewers
by
Bryant, Andy
,
Mawer, Charlie
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2016
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Related Subjects
brand management
brand name products
marketing
obchodní značky
television
television advertising
television broadcasting
television programs
televize
televizní pořady
televizní reklama
televizní vysílání
řízení značky
