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Martinez Onaindia, Carlos
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Designing B2B brands : lessons from Deloitte and 195,000 brand managers
by
Martinez Onaindia, Carlos
,
Resnick, Brian, 1974-
Year of Publication
2013
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Related Subjects
brand management
brand name products
corporate image
design
image organizace
loga
logos (symbols)
obchodní značky
řízení značky
