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Kavaratzis, Mihalis
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Rethinking place branding : comprehensive brand development for cities and regions
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Kavaratzis, Mihalis
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2015
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Towards effective place brand management : branding European cities and regions
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2010
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Related Subjects
brand management
marketing management
marketingový management
regional marketing
teritoriální marketing
řízení značky
brand name products
destination marketing
marketing
marketing destinací
obchodní značky
regional brands
regionální značky
