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Horňák, Pavel, 1953-
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Reklama : teroreticko-historické aspekty reklamy a marketingovej komunikácie
by
Horňák, Pavel, 1953
-
Year of Publication
2010
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Kreativita v reklamě
by
Horňák, Pavel, 1953
-
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2014
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Reklama : teoreticko-historické aspekty reklamy a marketingovej komunikácie
by
Horňák, Pavel, 1953
-
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2018
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Velký slovník marketingových komunikací
by
Jurášková, Olga, 1966-
,
Horňák, Pavel, 1953
-
Year of Publication
2012
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Related Subjects
communication in marketing
marketingová komunikace
advertising
reklama a propagace
creative ability
dějiny reklamy
history of advertising
kreativita
marketing
oborová terminologie
terminology (professional)
