Reklama : teoreticko-historické aspekty reklamy a marketingovej komunikácie

Historický vývoj reklamy a marketingové komunikace.

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Bibliographic Details
Main Author	Horňák, Pavel, 1953- (Author)
Format	Book
Language	Slovak
Published	Zlín : Radim Bačuvčík - VeRBuM, 2018
Edition	Vydanie druhé, rozšírené a prepracované
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing monografie monographs
ISBN	9788087500941
Physical Description	398 stran : ilustrace (některé barevné), portréty, faksimile ; 24 cm

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Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/HORŇÁK,P.
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Status 30 days	More Information	Location Open access collection	Call Number 659/HORŇÁK,P.
Status 30 days	More Information	Location Open access collection	Call Number 659/HORŇÁK,P.