Reklama : teoreticko-historické aspekty reklamy a marketingovej komunikácie

Historický vývoj reklamy a marketingové komunikace.

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Bibliographic Details
Main Author: Horňák, Pavel, 1953- (Author)
Format: Book
Language: Slovak
Published: Zlín : Radim Bačuvčík - VeRBuM, 2018
Edition: Vydanie druhé, rozšírené a prepracované
Subjects:
reklama a propagace
marketingová komunikace
advertising
communication in marketing
monografie
monographs
ISBN: 9788087500941
Physical Description: 398 stran : ilustrace (některé barevné), portréty, faksimile ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 659/HORŇÁK,P.
Status
30 days – Due : 13.12.2024  Recall This 		Description

Location
 Open access collection Call Number 659/HORŇÁK,P.
Status
30 days 		Description

Location
 Open access collection Call Number 659/HORŇÁK,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/HORŇÁK,P.

Status Description Location Call Number
30 days Open access collection 659/HORŇÁK,P.
30 days - Due : 13.12.2024  Recall This Open access collection 659/HORŇÁK,P.
30 days Open access collection 659/HORŇÁK,P.
In house loan Study room - 3rd floor 659/HORŇÁK,P.

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