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Behrer, Mattias
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Jak cool značky zůstávají hot : marketing zaměřený na mladou "generaci Y"
by
Bergh, Joeri van den, 1971-
,
Behrer, Mattias
Year of Publication
2012
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How cool brands stay hot : branding to Generation Y
by
Bergh, Joeri van den, 1971-
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Behrer, Mattias
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2013
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How cool brands stay hot : branding to generation Y and Z
by
Bergh, Joeri van den, 1971-
,
Behrer, Mattias
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2016
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Related Subjects
brand management
brand name products
consumer behavior
cílený marketing
generace Y
generation Y
mladí lidé
mládež
obchodní značky
spotřebitelské chování
target marketing
young adults
youth
řízení značky
