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Aaker, David A., 1938-
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Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh
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Aaker, David A., 1938
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2003
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Building strong brands
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Aaker, David A., 1938
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2002
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
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Aaker, David A., 1938
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2004
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Managing brand equity : capitalizing on the value of a brand name
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Aaker, David A., 1938
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Year of Publication
1991
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Related Subjects
brand name products
obchodní značky
brand management
řízení značky
oceňování obchodní značky
valuation of brand name products
corporate identity
identita organizace
management
