Promotion Analysis of Magazine Cosmopolitan in the Czech Republic

• Main Author: Petříková, Lenka (Dissertant)
• Other Authors: Kressová, Petra (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2008
• Subjects: nástroje marketingové komunikace; marketingový mix; konkurence; SWOT analýza; marketing communication tools; marketing mix; competition; SWOT analysis; bakalářská práce
• Physical Description: 46 s.