Projekt reklamní kampaně výrobkové řady UNO VINO firmy TESCOMA s.r.o.

• Main Author: Dočkálková, Hana (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2008
• Subjects: Reklamní plán; komunikace; cíle komunikace; reklamní sdělení STEP analýza; SWOT analýza; Name of the thesis "A project of advertisement campaign of the UNO VINO product line of the Tescoma company". The goal of this thesis is to produce a communication plan for a new product line for the company which is the leader on the market of kitchenware. The work consists of a theoretical and practical part. In the first part there is a background regarding advertisement plans which have been taken from literature. The theoretical part is followed by the practical part where a description of the Tescoma company can be found together with a situational analysis; consisting of STEP analyses; microenvironment and SWOT analyses. Moreover; there is a comparison with the former products also connected with the mentioned SWOT analysis of the new product. Eventually; a communication plan; time frame and budget requirements and risks assessments are set based on the above mentioned analyses; diplomová práce
• Physical Description: 91 s., 9 s. příloh.