Strategie public relations ve společnosti Servis Climax a.s.

• Main Author: Jurečková, Petra (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2008
• Subjects: corporate identity; image; mezipodniková komunikace; press relations; public relations; reklama; sponzoring; ucelené akce; veřejné mínění; intercompany communication; promotion; sponsoring; consistent action; public opinion; diplomová práce
• Physical Description: 135 s., 10 s.