Vliv sponzoringu na image značky

• Main Author: Florián, Ondřej (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2008
• Subjects: sponzoring; sponzorování; image; tvorba image; McDonald's; sponsorship; image creation; bakalářská práce
• Physical Description: 54 s.