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Marketing a re-branding cestovní kanceláře Kudrna v době gen Z

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Bibliographic Details
Main Author Sluštík, Jan (Dissertant)
Other Authors Gamalová, Kamila (Thesis advisor)
Format Manuscript Book
LanguageCzech
Published 2025
Subjects
brand
branding
re-branding
marketing
marketingová komunikace
sociální sítě
cílová skupina
generace Z
cestovní kancelář
Brand
Branding
Re-branding
Marketing
Marketing Comunication
Social Media
Target Group
Generation Z
Travel Agency
bakalářská práce
Online AccessPlný text v Digitální knihovně UTB
Physical Description83 s.

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