Princip nedostatku a jeho využití v marketingové komunikaci

• Main Author: Adamjak, Tadeáš (Dissertant)
• Other Authors: Stránský, Michal (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2025
• Subjects: persuázia; persuazívne techniky; princíp nedostatku; marketingová komunikácia; e-commerce; optimalizácia konverzií; persuasion; persuasive techniques; scarcity principle; marketing communication; conversion rate optimization; diplomová práce
• Physical Description: 128 s.