A Competitiveness Analysis of a Selected Company

• Main Author: Machynková, Karolína (Dissertant)
• Other Authors: Papadaki, Šárka (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2025
• Subjects: Marketingový MIX; Porterova analýza; konkurenceschopnost; Kotlerova analýza; Benchmarking; SWOT analýza; Marketing MIX; Porter Analysis; Competitiveness; Kotler Analysis; SWOT Analysis; bakalářská práce
• Physical Description: 69 s. (94 282 znaků)