Marketingová komunikace firmy RIMEX Žilina, s.r.o.

• Main Author: Káčerová, Zuzana (Dissertant)
• Other Authors: Komínková, Miroslava (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2007
• Subjects: Marketing; marketingová komunikácia; marketingový mix; SWOT analýza; PEST analýza; analýza konkurencie; marketing mix; marketing communication; SWOT analysis; PEST analysis; competition analysis; bakalářská práce
• Physical Description: 71 s., 4 s.obr. príloh