A project to build a strong brand for Prudential Bank Limited-Ghana

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Bibliographic Details
Main Author	Tetteh, Emmanuella Naa Komiley (Dissertant)
Other Authors	Chovancová, Miloslava (Thesis advisor)
Format	Manuscript Book
Language	English
Published	2024
Subjects	Branding Brand management strong brand brand equity consumer behavior brand loyalty brand value banking financial performance diplomová práce
Online Access	Plný text v Digitální knihovně UTB
Physical Description	83 s.

Online Access

Plný text v Digitální knihovně UTB