Mystery shopping - značkový bar jako forma osobního prodeje

• Main Author: Benáček, Marek (Dissertant)
• Other Authors: Šviráková, Eva (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2023
• Subjects: marketing; marketing služeb; služby; marketingový mix služeb; marketingový výzkum; mystery shopping; marketing of services; services; marketing mix of services; marketing research; bakalářská práce
• Physical Description: 56s. (75 869)