The Language of Fast-Food Advertisements: A Linguistic Analysis

• Main Author: Bilavčíková, Zuzana (Dissertant)
• Other Authors: Drábková, Lenka (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2023
• Subjects: jazyk reklam; tištěná reklama; rychlé občerstvení; KFC; McDonald 's; Burger King; Subway; the language of advertisement; printed advertisement; fast-food; McDonald's; bakalářská práce
• Physical Description: 66 s. (102 447 znaků)