A Competitiveness Analysis of a Selected Travel Agent

• Main Author: Pekárek, Mikuláš (Dissertant)
• Other Authors: Papadaki, Šárka (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2023
• Subjects: konkurenceschopnost; konkurence; konkurenti; prostředí podniku; PEST analýza; SWOT analýza; Porterův model pěti konkurenčních sil; benchmarking; VRIO analýza; cestovní agentura; cestovní kancelář; competitiveness; competition; competitors; business environment; PEST analysis; SWOT analysis; Porter's five competitive forces; VRIO analysis; travel agent; travel agency; bakalářská práce
• Physical Description: 65 s. (113 281 znaků)