An Analysis of the Use of NFTs in the Marketing Strategies of Selected Czech Football Clubs

• Main Author: Drštička, David (Dissertant)
• Other Authors: Dujka, Petr (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2023
• Subjects: NFT; nezaměnitelné tokeny; blockchain; fotbal; sportovní marketing; non-fungible tokens; football; sports marketing; bakalářská práce
• Physical Description: 64 s. (71 605 znaků)