Marketingová komunikace společnosti LINEA NIVNICE, a.s.

• Main Author: Janošík, Daniel (Dissertant)
• Other Authors: Kubík, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2007
• Subjects: komunikace; marketingová komunikace; reklama; podpora prodeje; public relations; direct marketing; podniková identita; podniková kultura; podnikový image; communication; marketing communication; advertisement; sales promotions; company identity; company culture; company image; diplomová práce
• Physical Description: 89 s., 14 s. obr. příloh.