Vliv event marketingových aktivit na pozici značky

• Main Author: Hladíková, Lucie (Dissertant)
• Other Authors: Soukalová, Radomila (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2022
• Subjects: event marketing; event; integrovaný marketing; image značky; udržitelnost; značka Happy Nature; integrated marketing; brand image; sustainability; brand Happy Nature; bakalářská práce
• Physical Description: 63 s.