Využití CSR aktivit firem v marketingové strategii deskové hry pro nevidomé

• Main Author: Suchánková, Klára (Dissertant)
• Other Authors: Šviráková, Eva (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2022
• Subjects: společenská odpovědnost firem; CSR; desková hra; desková hra pro nevidomé; fundraising; marketingová strategie; corporate social responsibility; board game; board game for blind people; marketing strategy; diplomová práce
• Physical Description: 97 s. (162 142)