Apely v reklamě

• Main Author: Kaňovský, Robert (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2022
• Subjects: apely v reklamě; kategorie apelů; produktové kategorie; emoce v marketingu; apely v produktových kategoriích; funkce a role reklamy; hudba; humor; appeals in advertising; categories of advertising; product categories; emotions in adverti-sing; appeals in product categories; functions and roles in advertising; music; humour; diplomová práce
• Physical Description: 100 (129 699 znaků)