Projekt marketingové komunikace Hotelu Flóra

• Main Author: Bežáková, Zuzana (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2007
• Subjects: komunikácia; komunikačný mix; reklama; podpora predaja; public relations; osobný predaj; priamy marketing; SWOT analýza; hotel; communication; communication mix; advertising; sales promotion; personal sale; direct marketing; SWOT analysis; diplomová práce
• Physical Description: 97, 1 s. príloh