Humor jako nástroj reklamy

• Main Author: Smička, Lukáš (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2021
• Subjects: humor; reklama; spot; apel; kreativita; vtip; emoce; advertising; appeal; creativity; wit; emotions; diplomová práce
• Physical Description: 96 s. (123 044 znaků)