An Analysis of an Application of a Marketing Mix of the Company Elisoft, s.r.o.

• Main Author: Fojtíková, Viktorie (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2021
• Subjects: marketing; marketing management; marketingový mix; produkt; cena; propagace; distribuce; SWOT analýza; Porterova analýza; PESTLE analýza; marketing mix; product; price; promotion; place; SWOT analysis; Porter's analysis; PESTLE analysis; bakalářská práce
• Physical Description: 65 s.