Kundenbindungsstrategien im modernen Marketing

• Main Author: Böhmová, Eva (Dissertant)
• Other Authors: Simon, Gerhard (Thesis advisor)
• Format: Manuscript
• Language: German
• Published: 2021
• Subjects: Kundenbindung; Marketing; Kundenzufriedenheit; CRM-System; CRM-Implementierung; Customer Loyalty; Customer Satisfaction; CRM-Implementation; bakalářská práce
• Physical Description: 59 s.