A Marketing Mix of a Selected Company

• Main Author: Boček, Jiří (Dissertant)
• Other Authors: Weberová, Dagmar (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2021
• Subjects: Marketingový mix; produkt; cena; distribuce; propagace; GE matice; Marketing mix; product; price; distribution; promotion; GE matrix; bakalářská práce
• Physical Description: 70 s.