Možnosti a meze propagační kreativity

• Main Author: Paloušová, Jelena (Dissertant)
• Other Authors: Křížek, Zdeněk (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2005
• Subjects: kreativita; propagace; marketingová komunikace; propagační kreativita; možnosti a meze propagační kreativity; tiskový inzerát; creativity; promotion; marketing communication; promotional creativity; possibilities and limitations of promotional creativity; press advertisement; bakalářská práce
• Physical Description: 89 s